When Two Networks Talk Data in Ads
Selling something as an intangible as a data plan with a new mobile phone means that you’ve got to use the old advertising trick of reminding people of the problem (no connectivity, slow speed) and...
View ArticleTelstra Should be Stealing You
Do you Own an iPhone 3G / 3GS? Telstra’s mobile phone / plan pricing has improved a whole lot this year and especially in the past 6 months, yet it seems that Goldman Sachs thinks they should be doing...
View ArticleMy Morning Pocket Computer Routine
Every morning on the bus I’m still amazed at how much stuff is packed into this little pocket computer – the iPhone 4 in this case. I seem to have created myself a little routine for each morning –...
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